30 May
2004

All Corvettes Are Red

I finished reading All Corvettes Are Red which tells the story of the creation of the C5, the fifth generation Corvette. GM came close to killing it, and the book is as much about GM's corporate culture as it is the car. It is worth reading for both Corvette fans and anyone interested in new product development. The C5 is truly a great car, and it's interesting to see how a company that has often stumbled in recent years could bring it to market.

Red is perhaps the natural color for Corvettes, just as it is for Ferraris and other sports cars. My C5 was silver, but my Honda S2000 is red, as was my del Sol. If I get a C6 it might be red, but I think I might be ready for another silver car.


Posted by Steve at 21:30 | Comments (0) | Trackbacks (0)
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